Unfortunately it was more of a marketing than developer event, with not enough real world examples and more of a lecture-based set of presentations. As one dev put it, he could have happily followed a few links to play with new features in the API in his own time, as he gained nothing extra from the half-day session away from his computer(s). Devs don’t “look” at code as much as some people think; they look at code as much as cooks “read” recipes. They want to bite into code and try the new ingredients in their own kitchens and with their own pots, pans and spices, and their ideas for flavour combinations. They are very much hands-on people.

But for those with their planning or implementation hats on it was a great day. If you need your payment process channel to do more, and you like the types of tools and features PayPal offers, then selling it as the solution has become much easier. The devs are well supported, both with a local developer centre for all the devs who pass the PayPal Certified Developer exam, as well as a sandbox to test out your installed APIs and mods.

I was a bit worried that it ended earlier than scheduled, so maybe they trimmed out too much from what they thought would fill the day, but I had a great talk with a few of their reps. Seems like The Australian office is pushing the US office for more agility and improvement on the User interface, which looks like it was designed by coders from the 90′s and has no design considerations at all. And it looks like the locals here will get to influence what happens in code much more, by being vocally involved in the dev centre. And to top it off, they were giving out free exams to the first 150 through the event, a saving of $300 (three exams, $100 each).

If you use paypay on your site(s) or are a developer or Project Manager considering a payment gateway or agent, the new tools available, and the certification process presented by paypal will definitely get you closer to a better pay experience.

We were looking for a good Indian food or African food delivery in the neighbourhood and did the searching in my usual way; online.

The first happy discovery was the African Feeling restaurant,which surprised me because, for such a modest and unassuming place, it felt like a very well thought out and professional site. Not perfect, but well ahead of the more expensive and hip competition, I must say. It has room for improvement, but is a very good effort and answers the visitors questions.

Location, menu examples and prices and atmosphere images were easy to find, even if not optimally formatted (menu was a JPEG, not in searchable and SEO friendly text). Nice touches were the great portraits of staff, food, dining room and examples of how a dinner party might look. You can even book a table through the site and get an email confirmation.

My favourite though was the honesty and confidence of linking directly to published food reviews, from notable publications like the SMH, as well as including user reviews.

Nice touch!

But they didn’t deliver, we felt lazy that night, so shelved it for a dinner plan later in the month.

The next one had a name I didn’t like but understood the reasoning for. I was led to Posh Spice through the positive reviews but stayed because of the menu and ordering system which, quite clearly, had been thought about and tested by the providers, Menu Log.

The delivery prices were the same as the restaurant prices, not more than, which is what some third party delivery services charge. The entire process thought about retaining my trust, from the AJAX shopping cart system, through to the email and SMS confirmations and 15% first order discount.

Interestingly, it created confidence in both the restaurant as well as the delivery ordering experience,. difficult to do in one hit.

What pleased me was the recognition of how to speak to people in an online environment, and how to cater to letting them discover their needs. Posh Spice, with their partner MenuLog,. clearly want to help you make your decision eaily.

Oh, and yes, the food was most excellent, (I reccommend the fish with coconut and the “osso-bucco” style lamb shank!) delivered with a smile.

Who is advising restaurants, bars and clubs that what their visitors want is a Flash(tm) animated brochure?

When I look up a bar, restaurant or club / music venue, I’m usually after a few basic slices of information, like where it is located, what the food is like or what’s on tonight or this weekend. Of course there is a lot more you’d want to know about  a venue, but these are what I would think are core pieces of information many people would be wanting from a venue’s website. Unfortunately many venues have been advised by their “web people” to publish a set of slick, glossy pictures of the venue, in a Flash slideshow/animation sequence, utilising Flash navigation, and not a great deal more.

Can anyone explain to me why these bars, restaurants and clubs don’t bother looking at what visitors want from websites and help these same prospective clients find it on their websites? Is it really in a venue’s interest to hide the location map somewhere unexpected or provide their menu as a downloadable PDF? And music venues and dance clubs: Thanks for the pictures of the pretty people who cone to your place, specially the hot babes! but since I came to your site to find out more about a night out at your venue from a flyer someone handed me, can you provide more information besides re-presenting the flyer I already have a copy of? Or did you think the babes were enough? hmm, I thought so.

Can you not tell me about the artists who will be playing, DJing there, any reviews of past gigs, what the drinks cost, whether you also have snacks, what time the club closes, when it’s not available due to a “private party” and any other thing that would make me interested in coming to your venue, instead of what YOU want to tell me?

Have you a Facebook group? A mySpace page? A twitter stream? If so, can you tie them together so I can find the others through any one of them?

If not, can you spare a couple hours a week to connect with your people out there? There’s plenty of excelent on-line tools and APIs to help you do this.

Oh, and if you want to be found through popular searches, just make sure there is something serachable and index-able on your site.

… just sayin!

I’m digging myself a hole, aren’t I?

I like to watch people using technology in a public place, to see how considered their planning might have been, just like I like to watch people use websites, to learn how to make websites better.

Since coming to Sydney, I’ve been watching how the crossing signals and crossing buttons are used here, as Sydneysiders are a bit different to Londoners and Canadians with this.

At crossings here, there are assistive technologies with big obvious buttons, audio and sensory feedback (the crossing buttons make noises as well as vibrate in an obvious way) to let pedestrians know what’s happening. What I love is watching people use the big button.

There’s nothing simpler than a one button device is there?

My favourite users are the ones who hit the buttons VERY hard, as if it were their worst enemy, or repeatedly, as if several hits make it react more quickly.

The problem with one button devices is that we think of them like light switches; click should be on, end of story. Even when we know different, because we know the traffic lights will not change at our whim, we still treat it like a light switch.

So even a one button device, controlling something we’ve known well since childhood can throw up some surprises. Think of how many surprises your website can uncover.

Like I said, I’m watching you.

CPOTD (Commuter Pic Of The Day)

subtitled: shitty clouds, that’s why I left London innit?

Now who’s an eejit!

Completely forgot I have an iPhone and that there’s an app for just about everything (there’s three fart apps FFS!!). So my new dilemma is do I just use the tuner coming in the post eventually from the US, or repost it on eBay and buy the app?

My loyalties to analogue are in conflict with my loyalties to my lovely new iPhone.

Guess who’s going to win!

Commuter pic of the day to follow.

BTW: played guitar for 40 minutes last night in an attempt to strengthen my fingertips. Can I just say the left side of the keyboard is my enemy this morning? fingertips over on the left of QWERTY is ouchy!

Just sayin’!

So I only have 18 minutes for my blog so best be quick about it!

Usability is all about not forcing me to do all the work to figure out your device, your device should work hard to make me understand it without a manual. Like all our favourite tools do.

So to finish it off here is a pic from my view every morning as I step off the train.

(posted from my iPhone)

I just paid several dollars for the privilege of booking tickets that do not need to be posted and that I had to spend very many tries to get through the process; each time there was a difficulty, there was now way to return to the process except by leaving. The process was incredibly complex, involved needing to make choices I could not see, had no helper through the process, gave no indication what part of the process I was involved in, moved me through THREE different domains that had pages that looked different from each other and was generally the most uncomfortable process I have encountered in years.

Now I have made very complex purchases from dedicated or free Open Source-powered websites in the past, I have even set up an online shop or two myself and have some inkling as to what is possible and necessary. I do have to state that this particular purchase recently encountered was designed by a rude bastard who cared nothing for the people having to go through the process. we would be surprised to walk into a well-known shop that has the plumbing exposed, half-broken stock display units, dangerous wiring, etc, but we tolerate it in websites for some bizarre reason.

Whenever I encounter an online process like this, unless it is crucial I get it from them, I’d rather not reward them for their insult and look for it elsewhere, even if I have to spend an extra ten minutes of my own time to do so.

MOO Cards get it right.

From their attention to helping me find what I want, through a complex design and upload and selection processes that require no instructions at all, to fantastic delivery, communications process, perfect customer care to real love for me and my experience with them.

Get this, they quoted me free shipping erroneously, openly told me they would charge shipping later, which I assumed and agreed to anyway, made sure I saw the shipping costs and got my permission, and then they AUTOMATICALLY checked the process and decided that since one of four screens showed no shipping that they would refund me the shipping anyway.

Ordered, printed, delivered wrapped (with five discount coupons for friends) and received in 5 days, London to Sydney.

Guess who gets my custom again? And guess who I’m raving about to friends and colleagues?

‘zackly!

Only about 75 people here, in a small hangar like cavern, quite appropriately called the big red box in canal street, Sydney. (Sorry, gotta complete my wordpress upgrade before I add the images!)

On the bus home, hired macbook on my lap (don’t get me started on how my MacBookPro died after a simple Safari update on Wednesday!!), reflecting on a good day at #wordcampau.

Instead of some florid exponation of how cool it feels to be here (v!) and the quality of the people attending (high!) I thought I’d riff on Matt Mullenwag whom I never met before but got a good feeling from the second I met him.

If there is anyone I would like to run my business (or organisation) or run a business I depend on, it’d be him. Calm, humble in the face of talented critics, open-minded to everything that is mentioned, charming to both the thoughtful and ignorant in equal measure, I beleive Matt is a example of a good leader (in the Seth Godin definition) of a tribe. His real passion in both wordpress.org and wordpress.com, and in the desires and aims of the people who use the tools he and his company Automattic create and drive for us is tangible.

Contrast that with the arrogant, obnoxious, controlling nature of people like Steve Ballmer and it becomes very clear who inspires and influences grass roots passion and who is intent on control and manipulation.

Good to see and truly inspiring of confidfence in the WordPress future.

On a side note, special thanks to Adam Makda at Next Byte / Rushcutters Bay who got me an excellent mac to hire at a decent price for a week while their techies at Broadway branch repair my sick Mac Book Pro. Advice on how to restore from Time Machine and even an offer of his personal mobile number in case I needed tech support during he weekend. Another truly helpful, committed and passionate person who cares about what they do.

Contact me if you want to know how easy it is to restore a disk from Time Machine in record time with a minimum of fuss.

On to day two at Word Camp Australia!

That’s a big thing to say after blogging nothing for a few months. In particular since it has nothing to do with the www, at least at first glance. But it does, in a way, because, in my mind, almost everything has to do with the internet. It does have to do with understanding your customers though. Bear with me, friends.

For those of you who know me, you know I have moved from the UK to Australia over these past few months. Winding up work, packing up the flat, shipping it all out to Sydney, saying goodbye to loving friends, taking a well earned month off in Fiji in a hut with no electricity, (I know, hard work!) then landing in Newtown, settling into the house, buying furniture, getting listed and documented by various government agencies, sorting out broadband, telephone, finding interesting companies to approach for work, etc…..

*whew!* busy! but fun. So not much time for blogging, although I’ve been pretty busy in the Twittersphere and various IM tools like Skype and GTalk with friends and family from across the world, fun but busy.

So what’s this about IKEA? Right; IKEA gets me right. IKEA knows me and gets it right. No only me but many other people right too. They know enough of us to get most of us right. I’ve been supremely impressed by the amount and quality of information they can fit into their assembly diagrams without writing a single word. just pictures and numbers. For IKEA experts like myself, *blush* the information is straightforward and simple. For flat-pack newbies, it starts by telling you you can do it yourself, telephone them for help or have them walk you through assembly in the shop. It tells you what should be in the box, what tools you need and what skills you should posess. At the beginning of the document, where you need to see it. At every point in the assembly process where it gets a bit tricky, the information is more detailed and methodical; where there’s easy repetitive information, it all fits in one diagram. In some ways an IKEA instruction booklet not only tells you how to assemble this particular item but it tells you how to approach all flat-pack-furniture tasks. Brilliant!

This was a very different experience to this message from the MSI website where I simply wanted to report a fault:

Here’s the text to help you read it better:

========

Attention：

• To avoid being handed as small mail,the system will not reply to you by e-mail.
• Before you issue the questions, we strongly recommend that you should fill out the following basic products info and system configuration.The more detailed you provide, the faster our technical staffs can handle your problems. Very sorry for your inconvenience!
• For saving time, you can learn all about MSI products solution by visiting our FAQ where the most asked questions we have received from our customers.
• If you solve your problem by yourself, we hope that you may supply solution to us for our reference.
• “Online Customer Service” provides you an exclusive inquiring field. The question you ask will be your record.
• If you have any further questions, please visit MSI Forum to find what others said in the good article forum written by moderators & power users.
• Please use English to fill out the form.

Go to Chinese version.
========
There are so many instances of wrong in this I can hardly contain myself but a few pop out to me right away. It is not intelligible English, for a start, and it would have cost little to commission even an expensive copywriter. I particularly like how it asks you to return to the site (URL please?) and supply the solution should you find one yourself, before you have even asked them for help. It is a lot of confusing information that is mostly unnecessary. I seriously though of returning the computer as DOA and getting a refund. In fact a lot of the reviews for this otherwise excellent computer came with a warning about bad service ,already scaring some away from this particular product. I won’t go into the farcical details of the quality of further communications or how I finally fixed it myself just before they offered to have it returned for “repair” without offering some simple solutions first.

So why do so many companies take the MSI route over the IKEA route? Why do so many companies make it difficult to love their products and why do so many of them completely forget that happy people come back and the pissed off make sure they don’t?

This is what User-Centred Design (applies to a call centre or customer service website as much as a car, computer or kettle) is all about; what is the user experiencing and how can we make it a positive experience for them while making sure they part with their money with us for their next purchase?

Everyone I talk to hates visiting IKEA, they hate the maze, the massiveness, the shelves, the meatballs, the outlying distant-ness, yet it is highly successful and 4 out of 5 people go back again within 2 years for more. So they must be getting something right and I think it is the small things that bring people back, like the helpful instructions and useful website that do it.

Charles Bukowski once wrote a short story about the little things that drive people mad. Not the world wars or huge calamities, but the little things like broken shoelaces and loose handles and static-plagued telephone lines. I think it is the little things that keep people coming to you, like friendly staff, helpful instructions and looking at it from your point of view.

Don’t drive your clients mad, help them love you.

We have not had a television in the house since about 2002, partly as it was a TV I acquired from a flat I moved into in 1991 (!) and it was a bit tired, partly because reception got a bit crap when they repaired our roof but left the aerial dangling (!!), and finally, because we were too busy doing other things to really relax enough in front of the idiot box at the same time that something good was on.

And timing is everything these days. We don’t like swapping our personal schedules for the vagaries of the advertising markets and may want to watch Little Britain at noon, or Sesame Street at 7PM. And what exactly is wrong with occasionally passing on the news and watching a film at 6PM?

Last night we watched three episodes of a comedy program on the BBC iPlayer because we liked it and wanted to see it right then. There are several Live TV over IP offerings available like Zattoo and Joost and they are starting to get somewhere but no-one really has got it right, as the iPlayer has a short expiry rate (one week) and the two latter ones occasionally fail on decent network support, leaving you with terrible compression artifacts or no connections at all partway through the program.

TV will have to wake up and become aware that people will find it if the originators don’t offer it. The consumer world is now aware that you can get what you want and should be able to get it when you want it. Those that are aware of this will be the respected suppliers (whinge all you like, but iTunes, even with it’s restrictive practices and weird pricing structure, gets it right enough to use) who deliver a good enough proportion of what we want.

The issue is not Intellectual Property, really, it is about milking us for something we already paid for (how anyone in the US watches television I don’t know as there seems to be the same amount of advertising as program, even without the blatant product placement!) and the consumers WILL find a solution that fits. TV companies should be cognizant of all the mistakes of the music industry and be aware…