If you already wear a suit to work you will be aware of Dress Down Fridays, where the normally be-suited wear casuals or jeans and shed some money for a noble cause. Well Corporate Tuesday is both similar and different. Similar in that it is in order to raise funds for a charity, different in that it involves wearing a suit instead of casuals. You probably already know I’m most comfortable with ancient trainers, comfy scruffy jeans and some sort of comedy t-shirt. I don’t even wear ties to interviews! So on 1/6/10 I’ll be wearing:

• a suit
• tie
• polished shoes
• crisp white shirt
• starched boxers

BUT: If you want me to wear something more, ahem, embarrassing, (it must still b a “suit”) well that comes down to what you’re willing to part with. There will be no shortage of cameras on the day (no-one at inspire wears suits!). So offer me a challenge and put your money where your mouth is if you want to embarrass me in front of my work colleagues.

The reason I am doing this is because suicide remains one of the leading causes of death among young people aged 15-24, alongside road and traffic accidents, and 75% of mental illness begins before age 25, so helping young people find a way through tough times is one of the best things we can offer the world.

So if you want my attire on Corporate Tuesday to be different to the usual “Whistle and Flute”, please visit my donation page and see what you can offer.

Cultural Antropology

An antropological introduction to YouTube

mwesch you tube channel

Copyright and Neworking

Creative Commons Australia

LinkedIn.com

Free technologies

Youtube.com.au

vimeo.com

flickr.com

WordPress resources:

wordpress.org

instantshift.com

Slideshow plugins

shadowbox JS

Free wordpress themes

ashford.turtleinteractive.com

www.freewpthemes.net

www.smashingmagazine.com/2008/01/08/100-excellent-free-high-quality-wordpress-themes/

wordpress.org/extend/themes

Some Photo-blogging themes

Standards compliance

validator.w3.org

www.totalvalidator.com

Domain registrars

netregistry.com.au

melbourneit.com.au

Hosting companies

wordpress.org/hosting

www.bluehost.com

www.wordpresshosting.com.au

wordpress.ausweb.com.au

Coders, Templates, HTML from PSD

w3-markup.com

xhtml.pixelcrayons.com

www.getafreelancer.com

I have no doubt, it shaped us profoundly and irrefutably. Practically, in the way we viewed the world & humanity, and spiritually, in how we saw our fragile breed, riding this blue marble.

in the 40 years since that landing, I probably thought about being an astronaut a million times, I’m sure. I’m not alone among the people who abandoned sporting and historical heroes to replace them with the riders of rockets to the unknown; with heroes of the future; with the scientists and engineers who made things happen, as much as with the rocket pilots themselves.

Millions of people will write about what the anniversary of the moon landing means to them. I won’t add to it. Instead I’d just like to say “thank you”.

I’d like to thank the millions of people who made it happen, from the astronauts themselves, to the parents of the factory worker who tightened any one of the thousands of bolts on the LEM, or approved the velcro strips as they slid past them on the quality assurance table. They’re all in there. They were all important.

The Apollo missions marked the age I was a child of, Aquarius, and influenced my era in ways we have yet to fully explore. And fortunately, we’re still learning from it, and still pushing the boundaries.

And to those who think it didn’t happen? Sorry. I don’t believe you.

Sounds like an 50′s style joke doesn’t it?

At Social Media Club Sydney two a few weeks ago (I know, I am soooo slack! I’ve been meaning to write this post for a while now) the talk was “Do you need an agency to run effective social media campaigns?” and the point that interested me the most was that everyone had a definition for what Social media was but they varied wildly, sometimes based on what that person wanted from it instead of what SM was about intrinsically.

I later asked around the audience, and also got a wild array of possible definitions, some from Social Media users and others from “experts”, many of whom could remember who’s definition on the panel they liked or aligned themselves with but, ultimately, couldn’t remember the actual definition.

I remember the response from a student, uninterested in marketing or advertising, defining Twitter as a “marketing channel”, which really shocked me, although I wasn’t surprised in hindsight, considering the celebrities using it to keep them in the public eye and “sell” themselves.

Thankfully a few cool heads, both on the panel as well as in the audience, continued to press for the simpler and more engaging descriptions, which did not focus on sales, marketing or advertising but the more intrinsic communication, connection, engagement and sharing descriptions I prefer to lean towards.

I guess this is where I put my stake in the sand and tell you my definition. Fair enough! I think Social Media is something that is detached from platform, API, protocol and application, as well as detached from marketing message or advertising reach, although it can perform with those very easily. At heart, SM is a public conversation, generally around a topic, recorded. Ultimately it is about people, conversing and interacting.

Feel free to challenge me on this, and you can do so at the next SMCSYD, How Do You Measure Social Media Engagement, on July 20.

A few weeks ago Drew Olanoff was diagnosed with Hodgkins Lymphoma. You can read all about the experience on his Tumblr page. So now he’s facing 6 months of chemo, but since the cancer has a record of being 90% curable, he has a good chance of beating it. He decided he needed to attack it mentally as well as medically so he started blaming the cancer for things happening in his life, losing his keys, his team losing a game, stuff like that. A way of berating and offending the cancer. It is a common suggested treatment to visualise an affliction and imagine physically beating it to help contribute to recovery.

He got together with some friends to take the battle with his cancer to the streets, or in this case, to the interwebs, in case others needed someone/something to take the rap for things happening in their lives.  He invites you to give his cancer a swift kick, in the easiest way possible.  He created a hashtag for the cancer and anyone on twitter can have a whack at his cancer for anything not going right in their day. Something like: I #blamedrewscancer for inspiring me to keep plugging on but also #blamedrewscancer for the current Sydney cold snap! Double-whammy!

He’s teamed up with sponsors who will donate a dollar to two prominent American cancer charities for every participant who tweets with that hashtag in it. The site has been brilliantly designed by 9Astronauts in just a few weeks, maybe only a few days, to great effect. It works well, doesn’t require flash, is very Web 2.0 and is fun. A few minutes after you post your twitter with the hashtag, it pops it onto a placard as if you were at a public demonstration.

It’s great to be able to help Drew feel surrounded by people berating his cancer, but it also is a great view of community and social media in action. The spectrum of tweets are anything from people sincerely wanting to make Drew feel better, not alone, to people pimping their own blogs, events, sites, etc. Although the same person posting repeatedly does not contribute to the charity coffers, it does help spread the word, and add to Drew’s sense of not being alone.

This is what makes open APIs (Application Programming Interfaces) so powerful and exciting. The Twitter API lets anyone tap into the stream of public Twitter messages and find things of interest or collate research about your brand, company, location, interests or pastimes. And not only that but collate it against something else, like how Jonathan Harris did with blogs for We Feel Fine. You are probably familiar with the example of the Google API where you get to collate maps of things of interest to you using their pool of information about the world… or the moon, ..or Mars… Open APIs are one of the knowledge-sharing elements of Web 2.0.

So if you twitter, take a moment today to blame something in your day on Drew’s cancer by using the hashtag #blamedrewscancer.

Oh, BTW: my WordPress threw away my posting this morning so I had to completely rewrite this, and I frikkin’ well blame Drew’s cancer for that too! i.e.:

I #blamedrewscancer for WordPress not saving my post while I was writing this today!

The site: Blame Drews Cancer

The hashtags showing recent posts: #blamedrewscancer

My local council introduced a scheme to reduce the use of plastic bags, called “bagbusters” in the neighbourhood, for obvious reasons, and you can read the press release by downloading the PDF from their site. But to me it seems a complete waste of time in comparison to what else is happening in the grocery environment. I feel like it is battling only a small part of the energy waste and a small, token gesture. There is a far greater environmental impact from the chill fridges in most supermarkets.

For example, my local Franklins, in Newtown, has a 30 metre fridge along the entire side and back of the shop, and it blasts very cold air into the entire aisle so that even if I am buying coffee, I get a frozen backside by the time I’ve made my choice. From meats, through dairy and pasta to fresh juices and milk. It is a 30M x 2M fridge pumping very cold air into the entire store, needlessly.

The thing is, I recall when I was younger, back in the dark ages of the 70′s, grocery store fridges used to have these heavy plastic strips you could see and reach through, that conserved the cold in the fridge space to some degree, and the breeze of passing shoppers would not warm the refrigerated atmosphere enough to require massive amounts of energy.

But groceries with entire walls of refridgeration, pumping very cold air into the general shopping space are wasting energy, for no good reason, and with no significant conservation of time or effort for the shoppers. It does not take time to hold a door or barrier aside to reach for the steaks you like, or your yoghurt pot of choice.

It is both a near-criminal waste of energy (think: leaving the doors and windows open when your air-con is on) as well as an obvious waste of money, not to mention causing me to wear a coat just to do my groceries! And surely we already know what the excessive use of energy means to both the environment as well as the already stretched power-grid.

What do YOU think? Is it worth a complaint or am I just a whingeing old fart? …grumbling in the cheese section.

I’ve been noticing how people behave when a train’s approaching. Ok, it is usually during rush hour, with that 8am grogginess or 6pm urgency that I notice this, but it’s a valid enough time to observe collective behavior.

It brings to mind the interesting point that when it comes to observing our online behavior, we are simultaneously individual and collective in our patterns. We act on our own but are affected by the ebb and flow of other users in our motions and choices.

Take for example the train chasing shuffle. This is the condition where, as the train slows into the station, people feel the need to slowly shuffle towards the door that has just passed them. Even when the next door along is going to stop right in front of them, or will be much closer than the door they are chasing, they’ll follow the train along the platform.

At first I thought it was some sort of magnetic or gravitational force, the train pulling us along with it’s substantial mass or metallic might, but that doesn’t hold up.

A force far greater than either seems to be pulling us along.

So the question is: are we being pulled, are we influencing each other, is it the actions of one of us pulling the others along?

Perhaps it is a combination of all of these answers and more, a subtlety we cannot clarify easily. As someone who likes to understand engagement, attention, usability and user flow, these are the questions I have.