Questioning conviction
Joseph on Sep 13th 2011
Was reminded of this Taylor Mali poem today, the below example of which is ingeniously animated by Ronnie Bruce. Typography Animation project for class Poem by Taylor Mali (www.TaylorMali.com)
Humanising the product
Joseph on Oct 29th 2010
I ordered a book from a US online book retailer who redistributes used books in decent condition at a reduced cost compared to new books. Besides a noble act, recycling, using some of the profits to support global literacy and reducing landfill, they also communicate on a very human and personal level, so that when [...]
test for failure, not success
Joseph on Oct 12th 2010
I’m visiting Toronto at the moment and had an experience with a boutique hotel and their website. As you can see, their room request form is wonderfully simple and usable in design. It was easy to use, clear and offered just the right amount of options to get the request in. Very pleasing. I’m willing [...]
User experience in a nutshell
Joseph on Oct 8th 2010
User experience in a nutshell, thanks to the always interesting XKCD: While I was at UX Australia last month I saw a load of venn diagrams, many of them useful as a conversation-starter, to focus on the subject, but to me they ended up mostly saying: “this bit in the middle is what I want [...]
What this election lacks
Joseph on Jul 25th 2010
This is one of my favourite scenes from one of the ten top films of all time. Fantastic story, brilliant script and a cast that grits and grumbles through a film that will leave you drained. There’s no high-speed fight scenes, no time/space/body-shifting heroes, no fantasy land; but since 1976, Network feels as modern a [...]
Nicholas Christakis: The hidden influence of social networks
Joseph on May 12th 2010
I bet this is not what you thought I’d be posting about Social Networks, here, namely as it is not about digital Social Networks but physical and tangible ones. These people actually touch each other.
To the moon, and beyond
Joseph on Jul 20th 2009
People of my age remember watching men walk on the moon, on our television sets, when we were young kids. I have no doubt, it shaped us profoundly and irrefutably. Practically, in the way we viewed the world & humanity, and spiritually, in how we saw our fragile breed, riding this blue marble. in the [...]
Social Media, what does it mean to you?
Joseph on Jul 7th 2009
A Social Media Consultant, a PR consultant, two agency specialists and a client walk into a bar….. Sounds like an 50′s style joke doesn’t it? At Social Media Club Sydney two a few weeks ago (I know, I am soooo slack! I’ve been meaning to write this post for a while now) the talk was [...]
Style over substance
Joseph on May 17th 2009
Let’s cut to the chase! Who is advising restaurants, bars and clubs that what their visitors want is a Flash(tm) animated brochure? When I look up a bar, restaurant or club / music venue, I’m usually after a few basic slices of information, like where it is located, what the food is like or what’s [...]
Dymocks is certainly no Amazon
Joseph on Apr 23rd 2009
That’s what an associate said to me recently, when describing her recent online buying experience with the Australian bookseller. No Dymocks is not Amazon, they could be even better, if they wanted to. I keep hearing that Australians don’t shop online much, and are afraid to commit to website purchases. I also notice how online [...]





