Humanising the product
Joseph on Oct 29th 2010
I ordered a book from a US online book retailer who redistributes used books in decent condition at a reduced cost compared to new books. Besides a noble act, recycling, using some of the profits to support global literacy and reducing landfill, they also communicate on a very human and personal level, so that when [...]
test for failure, not success
Joseph on Oct 12th 2010
I’m visiting Toronto at the moment and had an experience with a boutique hotel and their website. As you can see, their room request form is wonderfully simple and usable in design. It was easy to use, clear and offered just the right amount of options to get the request in. Very pleasing. I’m willing [...]
User experience in a nutshell
Joseph on Oct 8th 2010
User experience in a nutshell, thanks to the always interesting XKCD: While I was at UX Australia last month I saw a load of venn diagrams, many of them useful as a conversation-starter, to focus on the subject, but to me they ended up mostly saying: “this bit in the middle is what I want [...]





